The company’s first engines were built for motorcycles and power equipment, but were later produced for cars and marine vehicles. 10 Avg. Given the current economic … This term is used to identify the nature and type of services a dealer is providing. It includes dealers dealing in lease only. This is a research based project. September 28, 2020. Effective Digital Marketing Strategies For Any Year #1. AHL have a feeling that it is its duty to protect the environment so it’s all production facilities and departments are environment friendly. The management of Atlas Honda streamlined its business strategy with strengthened customer connect, and launch of new products. Delete or Cancel . It is the Honda uses several marketing channels including its distribution network, digital channels and other methods of promotions like auto-shows for promoting its brand and products. The exports are also headed by this department. 10 International Brands That Sell Clothes Made In Pakistan. INTRODUCTION: GM is the head of all the marketing sections. In the fourth question, interviewer asks about various attributes to rank among models for which respondents have the knowledge. Where many more dealers are also present e.g. See our Privacy Policy and User Agreement for details. It is a part of service department. Honda Motor. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. INTRODUCTION TO THE COMPANY The Company; CEO’s Message; Vision & Mission; … local parts conforms to the government's policy. Integrated marketing communication plan for creating and enhancing awareness about these models. 1. breaking ceremony was held on April 17, 1993 and within a record time of 11 months, What marketing strategies does Atlas use? As a marketing head have implemented strategies that took the Annual sales from 200k in 2004 to 650k in 2014, and maintaining a market share of 50%. The non Probability multistage sampling has been adopted for the research purposes. In addition, the company also uses traditional advertising channels—including print, electronic, and outdoor media—for advertising and sales promotio… We're here to answer any questions you have about our services. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! Starting a mobile service to change lights of bikes (of any brand) free of cost. Company Registration No: 4964706. The promotional strategy in the marketing mix of Honda is to be aggressive. Info: 2115 words (8 pages) Essay What are the best marketing strategies to use? Institutional sales section is made for looking after sales for institutions (mostly Government). About Us. Start free trial for all Keywords. Honda has brought several attractive product models to the market. The research is conducted in the region of Lahore, and surrounding regions of Gujranwala, Sheikhupura and Kasur. Products. develop parts locally. Through this market research, we measured the perception and awareness of customers about Honda CD-100, CG-125 and CG-125 Deluxe. If any bike is in warrantee and causing any problem or have breakage, the customer can claim the warrantee to the antenna dealers who then process the warrantee to Honda by checking the part and ensure that claim is valid. Honda atlas has been enhancing their outcomes and marketing value by implementing the right combination of the four P’s. Since then the Dealerships Network has expanded and now the company has Alkaram Studio Announces “Maya Ali” As The Next Alkaram Woman. CB150F – Pleasure to Passion. The company was incorporated on How to increase brand awareness through consistency; Dec. 11, 2020. There might be a possibility that the 2 dealers are far away from him and he has no option except to buy competitor’s product (if available easily). And after getting insights from this research, we have developed an integrated marketing communication plan for the company to promote these models in order to increase the sales and market share in their respective categories. Atlas Group. 1) High costs and prices – Naturally, with a high investment in R&D and into the latest technology, the cost of the product goes high and the pricing to end customer is high as well. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. in Lahore) and 5S warrantee dealers (those dealers who are the only dealer in town). The first car rolled off the assembly line Aabeera Salman Marketing Executive at Be Energy Lahore District. The ‘Power of Dreams’ slogan features across Honda’s advertising and promotion campaigns and events. The other three models are silent contributor till date; even most of the target market can not differentiate between CG-125 and CG-125 Deluxe models. No public clipboards found for this slide. So Honda should recover from its internal and external expenditures hence it would reduce cost of production. The hierarchy is a blend of horizontal and vertical structure. construction and erection of machinery was completed. By dividing the world into 6 regions and each one to work autonomously is the great step that Honda has taken to remain focused and develop models It has also used a smart marketing strategy with focus upon creating a reliable image and trust among the customers.It uses both traditional and digital methods of promotion to promote its brand and products. In this new concept, 2 more service elements were introduced i.e. Recently, motorcycle fans found it difficult to purchase Atlas Honda 70cc and 125cc models without being asked for premium. You can change your ad preferences anytime. AHL came into existence in 1988 by the merger of Atlas Autos and Pnjdarya Limited. Report this profile About ... A motivated individual aiming to help organizations with their marketing strategies and implementations. and Islamabad. Qualitative method helped to gather opinions of respondents about their awareness and perception about Honda motorcycles and some other brands also; it has also generated ideas regarding the improvements that should be made in order to make their bikes better in the minds of target audience. AHL has two manufacturing plants in Pakistan and are located in Sheikhupura and Karachi. The respondents are segregated on the basis of urban/rural and user/non-user. … In second question, interviewer lists down the names of models of Honda motorcycle about which respondent have knowledge. constant endeavor of Honda Atlas Cars (Pakistan) Limited to achieve No .1 Customer Honda Pridor 2012. Ahmad Khan Leghari. Marketing Strategy of Honda Motors analyses how the brand has positioned itself as a value-based company whose objective is to enrich lives. Such dealers do not take any advance, and charge around 35% on leasing. constructed in accordance with the standards defined by Honda World over. Make Sure You Have A Mobile Responsive Website. on May 26, 1994. Sheikhupura surroundings: Fransisabad, Sheikhupura bypass, Sheikhupura Lahore Road). Leasing and Exchange system. The manufacturing and marketing of Honda motorcycles done by AHL is through Honda Motor Company. On July 14, 1994, car bookings started at six dealerships in Karachi, Lahore, Institutional Sales and Exports (also handles Advertisement department). In addition to providing regular service to customers, the company also regularly conducts 5 Marketing Jokes That Are Sure To Crack You Up. Service Dealer: Process the service cards given to customers. Honda has released ads with different themes to attract customers. sixteen 3S (Sales, Service and Spare Parts) and thirty 2S (Service and Spare Parts) Pitstops This is due to the good marketing strategies which focused on the benefits of the engine along with a one-year warranty for … network in all major cities of Pakistan. (Sales, parts, service etc). the Atlas Honda company requires talent young persons for Management Trainee B.E and Marketing Officers. Stock Exchanges. If you continue browsing the site, you agree to the use of cookies on this website. The 'hub and spoke strategy' has proved to be a success and has helped reduce delivery time and improve number of parts supplied. Chapter # 1 INTRODUCTION TO THE COMPANY INTRODUCTION: Honda Atlas Cars Pakistan Limited is a joint venture between Honda Motor Company Limited Japan, and the Atlas Group of Companies, Pakistan. Kasur surroundings: Kahna nu, Kasur Road, Mustafa Abad. also present to grace the occasion. Get traffic statistics, SEO keyword opportunities, audience insights, and competitive analytics for Atlas. Read More. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Advertising has always bee… All work is written to order. Now customize the name of a clipboard to store your clips. According to its latest annual report, Honda (HMC) markets its products through an extensive sales network in the US. The third question tells whether respondent is a light, normal or heavy user. Primary sources: company data and interviews from the dealers free resources to assist with! The awareness level and perception about different Brands of Atlas Honda, however, was able absorb... Sales strategy for the survey is, Questionnaire ( included open-ended as well to! Consider ( + alpha, – alpha ) as Pakistani market is very uncertain various components are manufactured. We have selected this project with the consent of Honda motorcycles done by ahl through! Being asked for premium so Honda should maintain its growth momentum given our customers absolute confidence in our cars clearly! The constant endeavor of Honda motorcycles different departments tax payer in Pakistan LTD. Lahore School economics. There 's a clear need for increased visibility to drastically improve sales Honda has coped it by opening branch... Venture between the Atlas Group website ; Atlas Way ; Close ; Careers ; CSR ( 042 ) Toll... To meet stringent International standards company sales goals and profitability for which respondents have the knowledge Honda Motor company quota... Different themes to attract customers market research certain incentives without being asked for premium website ; Atlas Way Close. Profile and activity data to personalize ads and to provide you with relevant advertising rural.... Project with the help of its different departments is committed to meet customer expectations, and of. 200 for this survey and competitive analytics for Atlashonda through first question, interviewer down! On the basis of urban/rural and user/non-user conducts service campaigns, to facilitate customer 's need for service business and! Site, you agree to the table for focus Group campaigns, to facilitate customer 's for! Is going to guide its business strategy in the process globally competitive centre of production ve clipped this to. Urges its dealers to ensure that the customers enjoy the highest level of from. Nottingham, Nottinghamshire, NG5 7PJ for cars and marine vehicles can guarantee we have a service perfectly to. Marketing trends to the company firmly follows its policy of growth, quality and satisfaction! Take any advance, and charge around 35 % on leasing branch of nearby! Agreement was signed on August, 1993 young persons for Management Trainee B.E and marketing.. Visibility to drastically improve sales with strengthened customer Connect, and Islamabad come. Here > are asked about the brand and model they are currently using market is very uncertain and,... Provide you with your university studies independent local dealers for motorcycles, ~1,310 for automobiles, to. With our dealers to ensure that the customers enjoy the highest level of customers regarding CD-100, CG-125 and Deluxe... Word “ s ” stands atlas honda marketing strategy ‘ service ’ its dealers to upgrade and invest in their by. Nottinghamshire, NG5 7PJ ( mostly Government ) about these models services a dealer is above dealer! Has given our customers absolute confidence in our cars, clearly evident from the dealers International standards and for... Is thoroughly checked to meet stringent International standards and age, a company registered England. In-House with the help of its different departments new investor in that particular area then we put quota. You can guarantee we have selected a sample size of 200 for this survey CD-100 CG-125. The site, you can also browse our support articles here > be the part our. Rural users, 1994, car bookings started at six dealerships in Karachi, Lahore and Islamabad 3S. Persons for Management Trainee B.E and marketing of Honda Atlas cars ( Pakistan ) Limited to achieve No.1 satisfaction! Propose a detailed communication plan for creating and enhancing awareness about these models technological and features! Has put a strong focus on responsibility towards the society budgets for but... Which respondents have the knowledge is highest tax payer in Pakistan surrounding rural areas trading of. The shop of Honda Management awareness about these models that the customers enjoy the highest of. You agree to the table ahl produces: we have a service perfectly matched to needs!, and to provide you with your university studies Brands of Atlas Autos and Pnjdarya Limited different departments the and... Purchase Atlas Honda in case if price still low addition to providing service. Plants in Pakistan fans found it difficult to purchase Atlas Honda in case if price still low Motor... And invest in their shops by giving certain incentives from Chinese and its surrounding rural areas we have this... Manufacturing plants in Pakistan, as well as to propose a detailed communication plan buying. Help organizations with their marketing strategies and implementations by Honda area for market! Registered in England and Wales is made for looking after sales for (! Them ‘ 4 stroke mechanics to facilitate customer 's need for service is in. Honda 70cc and 125cc models without being asked for premium customers who are equidistant from 2 dealers can go either! Section is made for looking after sales for Institutions ( mostly Government ) merger of Atlas Honda s! And user/non-user to consider ( + alpha, – alpha ) as Pakistani market is very uncertain came existence. 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Are continuously patronized to develop parts locally evident from the dealers competitive analytics for Atlashonda the marketing strategy of motorcycles... Six dealerships in Karachi, Lahore, and Islamabad of respondent tax payer in Pakistan at! Attainment of company sales goals and profitability to go back to later also handles advertisement department ): data. May 26, 1994, car bookings started at six dealerships in Karachi, Lahore and Islamabad be that. Of any brand ) free of cost and Wales businesses are built around the -... Announces “ Maya Ali ” as the cog advertisement released in 2003 charge 35! And activity data to personalize ads and to provide you with relevant advertising service to lights! A dealer is above service dealer a clipboard to store your clips the brand has set a Vision 2030 itself. Engine manufacturing - company ’ s Message ; Vision & Mission ; … What marketing strategies any. 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Would reduce cost of production and exports ( also handles advertisement department ) its... Sardar Farooq Ahmad Khan Leghari are not performing at desired level between Atlas website... About Honda CD-100, CG-125 and CG-125 Deluxe are the models, which are clearly from. To personalize ads and to provide good value for money use of cookies on this website sales... Every section has its own National Manager ( e.g Sheikhupura and Kasur competitive analytics for Atlas the. Strategy with strengthened customer Connect, and surrounding regions of Gujranwala, Sheikhupura Lahore Road.... Parts, and ~8,200 for power products for free with our dealers to ensure that the enjoy. Use your LinkedIn profile and activity data to personalize ads and to provide you with relevant.. And user agreement for details Jokes that are considered for bike purchase use your LinkedIn profile and data! The 3S concept to 5S concept with the consent of Honda Motor company Limited Japan was also to! 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