Ethos, pathos and logos are modes of persuasion used to convince and appeal to an audience. Overcome these by building your argument on the audience's widely held beliefs - commonplaces. Rhetorical tools are used to persuade the audience. • Through language, you will be able to change the point of view of others! The Infamy Speech, which was delivered by President Franklin D. Roosevelt on December 8, 1941 following the Japanese attack of Pearl Harbor, incorporates ethos, pathos, and logos. In his book Rhetoric, he defined these 3 Greek words. But using ethos, pathos and logos in commercials sometimes means featuring one advertising technique prominently. Ethos, Pathos, and Logos Modes of Persuasion English 10 Ethos An appeal to the audience’s sense of character and Ethos is Greek for "character" and "ethic" is derived from … Pricing My Storyboards Log In Log Out "I Have A Dream" Ethos, Pathos, and Logos. View Ethos Pathos and Logos PPT Notes.pptx from ENGLISH 217001 at Ukiah High. In order to do so, the speaker must show that he or she has expertise in the subject matter of the speech and that he or she is disconnected from topic (i.e., the speaker does not and will not have a direct interest or an ulterior motive for convincing their audience). • Through language, you will be able to change the point of view of others! And as for the company’s ethos—the consumers don’t necessarily care about the brand’s values or reputation. Not all of characteristics have to be present to develop high ethos, for example, a university lecturer speaking to her students is most likely perceived as trustworthy as the lecturer is known to provide correct information, she has authority over the 18-21 year olds due to her job title and her age. The word âlogicâ is derived from logos. Your experience and the amount of years you have worked in this area. Ask the following questions to decide if you have achieved logos: Essentially, logical arguments that make sense are not easily dismissed. Effective public speaking. Treat the trustworthy characteristics as your values, so practice being honest, ethical, compassionate etc. Tell stories, such as, case studies or personal experiences. Senator McCain said the other day that we might be mired for a hundred years in Iraq, which is reason enough to not give him four years in the White House. Will the audience's actions lead to my desired outcome? The three modes of persuasion can be used in any form of communication. Become an expert in the topics you present on because people are more likely to want to listen to someone who has researched a topic for 10 years rather than 2 years. \"When I am the nominee, I will offer a clear choice. Logos is simply logic, a way of belief through logical constructions. Logos = a logical argument Ethos The word "ethos" came from the Greek word ethikos meaning moral or showing moral character. Now customize the name of a clipboard to store your clips. See our Privacy Policy and User Agreement for details. The logic that you can’t argue against. Steve Jobs’ successfully used the rhetorical tools Ethos, Pathos, and Logos throughout his speech. See our User Agreement and Privacy Policy. Ethos or the ethical appeal, means to convince an audience of the author’s credibility or character. John McCain won't be able to say that I ever supported this war in Iraq, because I opposed it from the beginning. The audience are using both types of reasoning as you speak, so their beliefs may interfere with them accepting your conclusions. All three aspects of the argument play an equal part. 9th grade ethos pathos logos PPT. It's hard to achieve complete ethos, especially considering that having authority often reduces similarity. Logos also develops ethos because the information makes you look knowledgeable. Another person, such as a manager addressing her employees may have a different combination of these traits but still have enough ethos. Persuasive speaking is a skill that you can apply regularly throughout your life, whether you are selling a product or being interviewed. Specifically, Aristotle outlines the rhetorical trinity of ethos, pathos and logos * as the key modes of persuasion. Effectively use ethos, pathos and logos in our storytelling course. Ethos, Logos, Pathos are modes of persuasion used … The first depends Clipping is a handy way to collect important slides you want to go back to later. Title: Ethos, Logos, Pathos 1 Ethos, Logos, Pathos. Empathy, sympathy and pathetic are derived from pathos. Speakers and writers use pathos to garner sympathy from an audience. Logos, ethos, and pathos To achieve this, speakers appeal to emotions (pathos), logic and facts (logos), or shared values, authority, and trust (ethos). Citing specialists and authorities on a topic increases the quality of your evidence and therefore your claims. Argumentative Appeals: Ethos, Pathos & Logos, No public clipboards found for this slide. Not logos—there are not many logical reasons to drink sugar-packed beverages. If you continue browsing the site, you agree to the use of cookies on this website. I don't even know what these things are! A person’s credibility is based on a number of factors including the following: Ethos: Ethos is related to the English word ethics and refers to the trustworthiness of the speaker/writer. Positive emotions, such as joy, should be linked with your claims. The persuasive technique of pathos relates to the emotional, or sympathetic appeal. The audience will be using two types of reasoning: Facts and stats cannot be debated and they signify the truth. Expertise is your knowledge of the subject. They are referred to as the three pillars of persuasion - ethos, pathos and logos. Logos, Ethos, Pathos Using logos, ethos, and pathos will help you to master the art of persuasion. For example, a company's main value and therefore commonplace may be "Compassion makes us the best company". There are four main characteristics of ethos: The audience are more likely to be respect you and think that what you're saying is true if they perceive you as trustworthy. Pathos is the only way to sell the product. Logos is to appeal to logic by relying on the audience's intelligence and offering evidence in support of your argument. You can change your ad preferences anytime. Old Major’s speech Ethos, Pathos, & LogosRevisit Old Major’s speech and answer the following2.Identify the rhetorical appeals3.Quote each passage that can be identified as ethos, pathos, or logos4.Explain how each is ethos, pathos or logos. The first part of ethos is establishing your credentials to be speaking to the audience on the specific subject matter. Ethos is the persuasive technique that appeals to an audience by highlighting credibility. Ethos, when everything is stripped away, is about trust. Make the relationship between your evidence and conclusions clear. 1. "Of the modes of persuasion furnished by the spoken word there are three kinds. Aristotle contends that a speaker must establish moral credibility in the minds of the audience at the beginning of his or her speech. Ethos is an effective persuasive strategy because when we believe that the speaker does not intend to do us harm, we are more willing to listen to what s/he has to say. Reputation is what your audience knows about your knowledge of the subject. Steve Jobs, a businessman in Silicon Valley, gave the Stanford Commencement Address in 2005. INCLUDED IN YOUR PURCHASE A 30 slide PowerPoint presentation That walks you through the lesson. I Have a Dream Ethos Pathos Logos activity will have students analyze how MLK's speech uses the rhetorical triangle! Now you identify which rhetorical device… Ethos, Pathos, & Logos 23. Ethos deals with the speaker's credibility, Pathos appeals to emotion and Logos appeals to logic. Logos, Ethos, Pathos. They are also referred to as the three artistic proofs (Aristotle coined the terms), and are all represented by Greek words. 2,300 years ago, Aristotle determined the components needed for persuasive speaking. Use the audience's commonplace like a fact and apply it to a new situation. Whatmakes it your favorite? Rhetoric the art of speaking or writing effectively or persuasively ; Appeals are how a writer/speaker tries to convince his or her intended audience. How involved you were with this topic - are you a key character? by kristy-littlehale. A speaker who is not perceived by the audience as being credible will have a difficult time persuading them of anything. Using ethos means the writer or speaker appeals to the audience’s sense of ethical behavior. Is derived from ethos by Jaques –Louis David is called, “ the Death of Socrates. ”,! A logical argument ethos the word `` ethos '' came from the beginning this war in Iraq because... Is Greek for `` character '' and `` ethic '' is derived from ethos a difficult time persuading of! Logos—There are not many logical reasons to drink sugar-packed beverages site, you will be able motivate! Say that I ever supported this war in Iraq, because I opposed it from the of. 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